SEO Works as Designed, and That's the Problem
The 'SEO is dead' narrative gets it backwards. SEO works fine for established players. What changed isn't the technology—it's our ability to wait for it. The 2-5 year authority curve that investors tolerated in 2015 is fatal in 2025. The real consequence we're missing: AI systems trained on SEO-dominated content encode the same authority bias into our next generation of technology.
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